The Power of Humor

The Power of Humor


Why Humor is an invaluable asset for every Business

Why Humor is an invaluable asset for every Business

Wall Street Journal "The ROI of Humor"

The Power of Humor at Work

Colleagues who make others laugh are seen as more self-confident, competent and higher in status, according to a series of experiments by researchers at the University of Pennsylvania’s Wharton School and Harvard Business School.”
Wall Street Journal

Humor lowers defenses, making your audience more receptive to your message. It also makes you seem more likable, and people are more willing to do business with or support someone they like.

Carmine Gallo. Author

Talk Like TED:

The 9 Public-Speaking

Secrets of the World’s Top Minds

The reason why many advertising and marketing experts suggest you do use humor is because it’s fundamental to forming positive relationships. We buy from people we like, and humor is the easiest and fastest way to get there.

Magda Kay

When you laugh with someone, you both feel you’re on the same side. It’s a fantastic tool for building a connection. Indeed, for many great speakers humor has become a superweapon.

Chris Anderson, TED, CEO

The point isn’t to say something funny.

The point is to remove the tension in the room.

This makes it easier for people to talk with each other.

Dick Costolo, Former CEO of Twitter

Nothing positions people for persuasion as well as a sense of humor.

Roger Dawson

Most presentations are glorified snooze-fests. Start with a laugh. A quick laugh lets them know they're in the hands of a good presenter, or at least a likable person. Once you've secured that trust, they'll be more open to what you say next.

David Nihill, Presentation Expert

A sense of humor is viewed as an outward expression

of inner competencies.

The Levity Effect: Why it Pays to Lighten Up

Adrian Gostick

Laughter short circuits the natural human instinct to judge. 

Patrick Schwerdtfeger 

I know as a presenter until I make you laugh you will still be deciding whether or not you like me.

Robert Bostick, HumorPoint Founder

In a competitive sales situation, all things being equal, likability will be the tiebreaker. That's where demonstrating a nice likable sense of humor can make all the difference...and the sale. 

Robert Bostick



Dog Training Class Picture

A sure way to warm up a room, or a screen, is a photo of dogs.

Robert Bostick

More adorable, cute, dog photos Here



Laughter is still your best medicine.

International Pharmaceutical Association

Laughter is a powerful connection tool. Part of the evolutionary purpose of laughter is to create social bonding. Humor is a great way to become memorable, stand out from the crowd, and leave a positive impression as a likable and fun person.

Sophie Scott, Neuroscientist

The first emotion you want a potential customer

to have is to feel good about you.  

Robert Bostick

We all love a good laugh. Honestly, show me a living person who doesn’t love to laugh and I’ll show you a walking corpse. Humour is an incredibly relatable way to connect with people.  It’s an eruption of happiness—everyone’s favorite emotion. So how do we make people remember us? We make them laugh.

Bryan Loewen



If you have any desire to be a professional speaker, you’ll make a lot more money if you can make people laugh.

Michael Port

Sharing humor is not about demonstrating how funny you are as much as it is about letting people know that you have a sense of humor.

Robert Bostick

No presentation strategy delivers a higher return on time invested than smart, well-delivered humor.

Robert Bostick

In social media, the unofficial mantra is 'be useful or be amusing,

in that order.'

Andrew Hanelly

Laughter is your best medicine is exceptionally high praise.

I think you can trust the medical professionals on this.

Robert Bostick 

“You don't stop laughing because you grow old.

You grow old because you stop laughing.”

Michael Pritchard

A sense of humor Is the secret sauce of a better life.

Robert Bostick


Let's face it.

If there was ever a time we needed humor

it's now.

Robert Bostick

The most remarkable thing about sharing great humor is the speed

at which it alters people's feelings about you for the better in


Robert Bostick

When you start to laugh, your barriers come down.  When you let the walls down--the protective obstacles that we keep all around us--without even realizing it, we become receptive to information, or a way of thinking that we haven't had before.

Morgan Spurlock

There is nothing like a gleam of humor to reassure you that a human being is ticking inside a strange face.

Eva Hoffman

Making people feel good is what gets and keeps people’s attention. That’s why the Oscars always have a comedian as the host and the winner of every Super Bowl are the funniest commercials.

Robert Bostick 

As human beings, our reptilian brains are quick to judge others negatively.  Funny enough, when someone shares some great

humor with us we're quick to judge them positively

Apparently reptilian brains enjoy a good laugh too.

Robert Bostick

My view is that if you can pull a humor rabbit out of the hat and surprise and delight your audience it pays for itself immediately.

The most fun rabbits are funny cartoons, funny images,

funny quotes, and funny videos.

Robert Bostick

The power of humor isn’t just in building bonds or sparking creativity or increasing status or even improving resilience and mental well-being. It’s about finding a balance between gravity and levity and giving power to both.

Jennifer Aaker

Author of Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life 

McKinsey & Company "Why We Need More Humor at Work."

Business executives and political leaders have embraced humor because humor works. Humor has gone from being an admirable part of a leader’s character to a mandatory one.

Former Director of White House Speech Writing

Bob Orben

Laughter opens up an immediate pathway to the heart.  It brings people together.  This makes it eminently useful in presentations

...and Leadership. 

Robert Bostick


Effective teachers, leaders, and business presenters know the first order of business is always the same - get the people in the room

to smile and relax with you.

Robert Bostick

Humor will help you relax by giving you what Peggy Noonan describes as "the quick victory of laughter."

Keith Davis

Once you hear that “laughter,” you know they’re with you.

John Hale

You only have to demonstrate intelligent wit one time 

for people to never forget that you possess it.

Robert Bostick

One thing is just the ROI on humor. Leaders with a sense of humor are 27 percent more motivating and inspiring, their employees are 15 percent more engaged, and their teams are twice as creative.

Jennifer Aaker

Author of Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life 

McKinsey & Company "Why We Need More Humor at Work."

Humor is a Trojan horse for our humanity.

Jennifer Aaker & Naomi Bagdonas

Author of Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life  


The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny ...'
Isaac Asimov​

 Well deployed humor does more for a presentation’s success than all the thought-leading ideas in the world.

Robert Bostick

Great humor, like a great outfit,

lets you dress up your presentation to look sharp.

Robert Bostick

Humor in public speaking is like the salt, spices, and herbs in cooking. The proper seasoning can change a tasteless dish into a gourmet’s delight. Humor can turn a dull speech into a resounding success.

Winston K. Pendleton

I would say that probably the biggest thing that holds people back is, 'If I do this, I'm going to look like an idiot if it doesn't work out.'

Scott Adams-Dilbert Creator

That is the saving grace of humor,

if you fail no one is laughing at you.

A. Whitney Brown

Fear takes us out of our hearts. Laughter brings us back in.

Robert Bostick

Does a professional speaker have to include humor in his talk? No. Only if he wants to get paid.

Cavett Robert, Founder, National Speakers Association


Companies try to make their Super Bowl ads as funny as possible because the funnier they are the more people talk about them and share them online. I say, why not do what the big boys do?

Robert Bostick

The shortest distance between two people is laughter.

Victor Borge


At the end of laughter is the height of listening.

Jeffrey Gitomer


"Laughter" increases the endorphins that are released by your brain.

The Mayo Clinic

The goal of any skilled speaker is simple - make your audience

feel as good as you can as fast as you can for as long as you can.

Robert Bostick



People buy on emotion and the most popular emotion is feeling good.

Robert Bostick

Any justification your mind conjures up for not using humor 

is laughable.

Robert Bostick

Start off with some fun, smart humor. People need to laugh within the first thirty seconds or else you're going back to your cubicle at the pencil factory and they will never remember you. Starting off with humor is what starts off the good feelings for the rest of your talk. 

James Altichur


If you know how to make people laugh,

you'll have an advantage in any professional situation.

Robert Bostick

Nobody likes being marketed to, but by taking the funny approach, your message won’t just get received by your target audience, it may actually be welcomed.



Comedy is a concealed weapon.

Jay Leno, Comedian

It's funny because it's true.

Sarah Cooper, Comedian


As a professional speaker, I truly believe I could double or triple my business if I was funnier - and you should think about your own instincts with humor and how you can use them to your advantage.

Patrick Schwerdtfeger

More Yucks, More Bucks. No Funny, No Money.

Professional Speaking Proverb

A sense of humor is the ability to see the absurdity of life everywhere you look...especially at yourself.

Robert Bostick

Laughter need not be cut out of anything since it improves everything. 

James Thurber

The biggest skills gap in the United States is soft skills. It is how we communicate and get along. That is what matters.
Jeff Weiner, LinkedIn Executive Chairman 

The most productive result of a meeting is laughter.

Robert Bostick


Humor can get in under the door while seriousness is still fumbling at the handle.

G.K. Chesterton

A sense of humor is a beloved 

and coveted communication skill.

It speaks volumes about you.

All positive.

Robert Bostick

 We’re here for a good time not a long time.

That’s where humor comes in.

Robert Bostick

Funny Images

If they're laughing, they're buying. 

Jeffrey Gitomer



Levity is a funny thing at work. 

If they're busting a gut, they'll bust their butts.

The Levity Effect: Why it Pays to Lighten Up



Nothing builds rapport faster than humor.

Jeffrey Gitomer


Never forget that humor’s ability to poison a presentation is exceeded only by its capacity to lift it to another level.

Dave Zielinski

Many years ago the late Willie Sutton was asked why he robbed banks. His answer was, “That’s where the money is.”  Why humor? Because that’s where the influence, the appeal, the control, the good feeling--and eventually, the money is.

Robert Orben


Laughter is therapeutic. We turn to comedians the way we turn to doctors—for healing, for relief, for reassurance that everything will be OK in the end. When we laugh, we are reminded that life, for all of its heartbreak and pain, is still worth living.   

Matthew Hennessey  

Perhaps of all the communication strategies that leaders

utilize, the use of humor is most promising,

but least understood.

C. B. Crawford


You don’t have to be a professional comedian to use humor successfully. In fact, as a business person, you have a tremendous advantage: No one expects you to be funny. If you can’t tell a joke, you can still slip a light remark into a speech or conversation. Even if it’s not that funny, it will communicate the fact that you have a sense of humor. Remember, your goal isn’t to be hilarious, it’s to communicate your sense of humor.

Malcolm l. Kushner


Keep your humor “on target” by making sure it relates to the content of your program. That way, it enhances instead of detracting. On-target humor provides pegs for retention, illustrates key points, and generates genuine enthusiasm in an audience. Don’t ask, “Is it funny?” Ask, “Does it work in getting my point across and increasing commitment to my message.

Terry Paulson PhD


It feels significant that most five-year-olds are far less boring than most 45-year-olds.  It’s because they make us laugh just by being themselves.

Robert Bostick


Audience laughter is like a dog wagging its tail.

Robert Bostick


At the end of laughter is the height of listening. 

At the end of a spreadsheet analysis...not so much.

Robert Bostick

I’m struck by how laughter connects you with people. It’s almost impossible to maintain any kind of distance or any sense of social hierarchy when you’re just howling with laughter.

John Cleese

A sense of humor is needed armor. Joy in one’s heart and some laughter on one’s lips is a sign that the person down deep has a pretty good grasp of life.

Hugh Sidey


Humorists also have a built-in tendency to see and enjoy the incongruities, ironies, absurdities, and ridiculous aspects of real life.  They thrive on the oddities of things that happen.

Paul E. McGhee, How to Develop Your Sense of Humor



These are the people who give humor a good name. They’re perceived as warm, down-to-earth and kind, good at reducing the tension in uncomfortable situations and able to laugh at their own faults.”

Louise Dobson

If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And if I can persuade you to laugh at the particular point I make, by laughing at it you acknowledge its truth.

John Cleese


Humor is the welcome mat between a speaker and his audience.  A short joke, a quick laugh, breaks the ice between you and that sea of strangers. When they laugh they’re immediately on your side. 

The laughter makes them your friend. It's the most powerful 

ammunition you can carry. “Powerful” is the right word for the

word for the ammunition that humor gives you. I’ve seen a clever gag or story accomplish more than all the ranting 

and raving in the world could. 

Bob Hope


The attempt to develop a sense of humor and to see things in a humorous light is some kind of a trick learned while mastering the art of living.

Victor Frankl, Man’s Search for Meaning


The more I live, the more I think that humor is the saving sense.

Jacob August Riis  


How is Humor Useful?

The most important part is it enables us to get along with other people, to cope with difficulties, to diffuse tensions, and just simply to make life, in general, more enjoyable. And by having a sense of humor it means we have a perspective on the commonplace

everyday absurdity of it all.

Robert Makoff

New Yorker Cartoon Editor


Sharing humor in a presentation is a means to an end. The end is people find you likable, intelligent and someone they enjoy listening to and working with. Maybe even leadership material. Today the means to that end is available to everyone. It’s called HumorPoint.

Robert Bostick

Humor is a multi-billion-dollar industry, saturated with actors, stand-up comedians, humor authors, cartoon artists, filmmakers, comedy writers, late-night TV hosts and more. A “sense of humor” is something we actively seek in a partner, and in our closest friends. Our favorite people, characters, and memories are often the ones that make us laugh. Why is humor so lucrative, loved, and sought after? The answer is because humor makes us feel good.

Isabella Steele


I’ve written other social skills books, but I consider

humor to be the most advanced and most

life-changing topic. There’s a reason it’s so

highly coveted: humor is power. Humor helps

build connections and relationships in ways that

few other social interactions can. It makes all

participants feel good (laughing naturally

releases dopamine). It brings people

together in shared positive experiences

that are memorable and lasting. 

Gregory Peart  


Humor is such an important Leadership Trait we teach it at

Stanford’s Business School by Jennifer Aaker & Naomi Bagdonas Fast Company

Funny Presentations: They’re the Ones You Remember

by Effective Presentations

How to Use Humor in Your Presentation

by Malcolm Kushner - Humor for Dummies

The New Management Superpower Is Humor. Seriously?

by John Kao Forbes

10 Reasons Why Humor Is A Key To Success At Work

by Jacquelyn Smith, Forbes

"Do you want to hear something funny?"

The Right and Wrong Way to Use Humor in the Workplace

by Ben Eubanks

Did you hear the joke about the CEO?

by Peter McGraw, Washington Post

12 Ways to Hook an Audience in 30 Seconds

by Bruna Martinuzzi, American Express

Want to Get a Promotion? Be Funny

by Erika Andersen, Forbes

Bell Leadership Study Finds Humor Gives Leaders the Edge

by Dr. Gerald D. Bell, Bell Leadership


Sales Isn’t A Laughing Matter. But Maybe It Should Be?

 by Lou Carlozo, YesWare 

40 Ways to Add Humor to Your Talk or Presentation

by Michael Kerr

Why Humor in the Workplace is a Key to Success, by Michael Kerr

How to Tell a Joke by Kendall Payne

How to Make a Presentation More Humorous (With 7 Top Tips from Experts) Sharon Hurley Hall, Envato


Using Humour in a Presentation – It’s No Laughing Matter

by John Zimmer, Presentation Guru


How I Got a Reply from Adam Grant in 2 Days, by Making Him Smile

by Siyan Li, Medium

Using Humour in a Presentation – It’s No Laughing MatterWhy Funny People Are More Successful, According to Science

by Jessica Stillman, Inc.

5 Reasons to Use Humor in a Job Interview

by Andrew Tarvin, Humor That Works

A ‘Fail-Safe’ Humor Strategy for Leaders

by Robert Bostick, Medium

Using humor in the college classroom: The pros and the cons.

by  Drew C. Appleby, PhD, APA

His Sense of Humor Carried the Day”: Using Humor With Nontraditional Adult Learners by Charity Anderson, PhD

The Humor Effect: The Benefits of Humor and How to Use it Effectively. by Effectiviology

How to Write a Funny Speech

by WikiHow

No Joke: Humor Is Vital to Workplace Culture

by Nathan Gilroy, In Business

This Is Not a Joke: The Cost of Being Humorless

by Joel Stein, Stanford Business School

The 1 Trait to Look for in Hiring New Employees

It's Pretty Funny and Most Companies Overlook It

by Marissa Levin, Inc.

The Science of Creating Humor: 20 techniques you can use immediately by Bill Dyment, Dyment & Associates

21 Ways to Improve Your Presentation Instantly

by Bill Dyment, Dyment & Associates

How to Make a Presentation More Humorous (With 7 Top Tips from Experts) by Sharon Hurley Hall, Envato

Humor 101



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