The Power of Humor

The Power of Humor


Why Humor is an invaluable asset for every Organization and Business

Why Humor is an invaluable asset for every Organization and Business

Wall Street Journal "The ROI of Humor" 2 min

Humor at Work by Izzy Gesell 40 sec

The Power of Humor by Barron Cruz 1 min

The ROI of Humor Cannot Be Overestimated.
Robert Bostick, HumorPoint CEO, Founder

"The Power of Humor at Work"

Colleagues who make others laugh are seen as more self-confident, competent and higher in status, according to a series of experiments by researchers at the University of Pennsylvania’s Wharton School and Harvard Business School.”
Wall Street Journal

Humor lowers defenses, making your audience more receptive to your message. It also makes you seem more likable, and people are more willing to do business with or support someone they like.

Carmine Gallo. Author

Talk Like TED:

The 9 Public-Speaking

Secrets of the World’s Top Minds

The reason why many advertising and marketing experts suggest you do use humor is because it’s fundamental to forming positive relationships. We buy from people we like, and humor is the easiest and fastest way to get there.

Magda Kay

When you laugh with someone, you both feel you’re on the same side. It’s a fantastic tool for building a connection. Indeed, for many great speakers humor has become a superweapon.

Chris Anderson, TED, CEO

  If you can make them laugh, you can make them buy.

Jeffery Gitomer 

Nothing positions people for persuasion as well as a sense of humor.

Roger Dawson

The point isn’t to say something funny.

The point is to remove the tension in the room.

This makes it easier for people to talk with each other.

Dick Costolo, Former CEO of Twitter

Most presentations are glorified snooze-fests. Start with a laugh. A quick laugh lets them know they're in the hands of a good presenter, or at least a likable person. Once you've secured that trust, they'll be more open to what you say next.

David Nihill, Presentation Expert

I know as a presenter until I make you laugh you will still be deciding whether or not you like me.

Robert Bostick, HumorPoint CEO, Founder

Imagine a Presentation without any humor.

Now imagine one with humor.

Which one would you want to see?

Robert Bostick



Making people smile or laugh increases your likability.

North America Journal of Psychology

A sense of humor is viewed as an outward expression

of inner competencies.

The Levity Effect: Why it Pays to Lighten Up

Adrian Gostick

Laughter short circuits the natural human instinct to judge. 

Patrick Schwerdtfeger 

The difference between a good presentation and a great presentation is one thing.

Great Humor.

Robert Bostick

The irony of humor is people are afraid if they tell a joke 

badly they will become the laughingstock of the room.

Robert Bostick

Leaders are sometimes reluctant to use humor because they fear it will reduce their credibility, but in fact, it usually enhances their perceived status. Audiences will take you seriously more of the time if they see you can afford to abandon seriousness some of the time.

Judith Tingley

A sense of humor costs nothing but not having one can be very costly.

Bob Ross

People don’t remember what you say,

they remember how you made them feel.

Maya Angelou

My view is that if you can pull a humor rabbit out of the hat and surprise and delight your audience it pays for itself immediately.

The easiest rabbits to find are funny images, funny quotes,

funny personal stories, or funny videos.

Robert Bostick

All work and no play make Jack a dull boy.

All serious and no laughter makes Jack a dull presenter too.

Robert Bostick

Boredom isn’t a desired state of being, but rather an indication that the mind is craving to be engaged. 

John Eastwood

Humor is proven to increase the likelihood that your pitch or presentation will be successful, whether you’re pitching to one person or speaking to thousands.” It also “lowers defenses, making your audience more receptive to your message.

Carmine Gallo


It is a fundamental truth that people

buy from people they know, like, and trust.

Establishing your likability helps all three.  

Robert Bostick

We need to crack up, so we don’t crack up. 

Dr. Kristen Lee

The way to live longer and stay healthier is Humor.

Adam Cheyer (Creator of Siri)

There is a reason the first goal in a presentation is to make

everyone smile.  It is so everyone can warm up to you.

Warm is an acronym for: When all resistance melts.

Robert Bostick

In a competitive sales situation, all things being equal, likability will be the tiebreaker. That's where demonstrating a nice likable sense of humor can make all the difference...and the sale. 

Robert Bostick

The goal of any skilled speaker is simple - make your audience

feel as good as you can, as fast as you can, for as long as you can.

Robert Bostick



Dog Training Class Picture

A sure way to warm up a room, or a screen, is a photo of dogs.

Robert Bostick

More adorable, cute, dog photos Here



Laughter is still your best medicine.

International Pharmaceutical Association

Laughter is a powerful connection tool. Part of the evolutionary purpose of laughter is to create social bonding. Humor is a great way to become memorable, stand out from the crowd, and leave a positive impression as a likable and fun person.

Sophie Scott, Neuroscientist

The first emotion you want a potential customer

to have is to feel good about you.  

Robert Bostick

Humor to me is valuable because we’re trying to get past crossed arms. The person in our audience, our buyer, they don’t automatically trust us. That’s not the natural intent. We need to get them to believe us. The cardinal rule of sales has been around forever is that people buy from people they like, trust, believe, and feel like they know. Humor, if done well and not offensively, allows you to become more human to them and become more likable. They buy you first before they buy whatever you’re selling. 

Kelly Swanson

We all love a good laugh. Honestly, show me a living person who doesn’t love to laugh and I’ll show you a walking corpse. Humour is an incredibly relatable way to connect with people.  It’s an eruption of happiness—everyone’s favorite emotion. So how do we make people remember us? We make them laugh.

Bryan Loewen



If you have any desire to be a professional speaker, you’ll make a lot more money if you can make people laugh.

Michael Port

Sharing humor is not about demonstrating how funny you are as much as it is about letting people know that you have a sense of humor.

Robert Bostick

No presentation strategy delivers a higher return on time invested than smart, well-delivered humor.

Robert Bostick

In social media, the unofficial mantra is 'be useful or be amusing,

in that order.'

Andrew Hanelly

Laughter is your best medicine is exceptionally high praise.

I think you can trust the medical professionals on this.

Robert Bostick 

“You don't stop laughing because you grow old.

You grow old because you stop laughing.”

Michael Pritchard

To succeed in life you need three things:

a wishbone, a backbone, and a funny bone.

Reba McEntire

A sense of humor Is the secret sauce of a better life.

Robert Bostick


Let's face it.

If there was ever a time we needed humor

it's now.

Robert Bostick

So long as there's a bit of a laugh going, things are all right. 

As soon as this infernal seriousness, like a greasy sea, 

heaves up, everything is lost.

D.H. Lawrence

Humor is treacherous. It can charm, coax, and persuade,

but it can also distract, baffle or alienate the audience.

Eugene Finerman


Humour is by far the most significant behavior of the human mind.

It tells us something about perception which we have traditionally neglected in favor of logic.  It tells us directly about the possibility of changes in perception. It shows us that these changes can

be followed by instant changes in emotion -

something that can never be achieved by logic.

Edward De Bono

The most remarkable thing about sharing great humor is the speed

at which it alters people's feelings about you for the better in


Robert Bostick

When you start to laugh, your barriers come down.  When you let the walls down--the protective obstacles that we keep all around us--without even realizing it, we become receptive to information, or a way of thinking that we haven't had before.

Morgan Spurlock

If laughter is "your best medicine" then learning how to develop

your sense of humor is one of the healthiest things you can do.

Robert Bostick

Humor is what happens when we're told the truth quicker and more directly than we're used to.

George Saunders

There is nothing like a gleam of humor to reassure you

that a human being is ticking inside a strange face.

Eva Hoffman

When people laugh together they bond together

and it improves employee morale.

Forbes Magazine

The most likable and lively way to create attention, rapport,

and respect with an audience is through amusement. 

Robert Bostick

Making people feel good is what gets and keeps people’s attention. That’s why the Oscars always have a comedian as the host and the winner of every Super Bowl are the funniest commercials.

Robert Bostick 

We all have reptilian brains that offer snap negative judgments of others.  However, when someone shares some great

humor we're quick to judge them positivelyApparently,

 even our reptilian brain enjoys a good laugh.

Robert Bostick

The power of humor isn’t just in building bonds or sparking creativity or increasing status or even improving resilience and mental well-being. It’s about finding a balance between gravity and levity and giving power to both.

Jennifer Aaker

Author of Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life 

McKinsey & Company "Why We Need More Humor at Work."

Business executives and political leaders have embraced humor because humor works. Humor has gone from being an admirable part of a leader’s character to a mandatory one.

Former Director of White House Speech Writing

Bob Orben

Laughter opens up an immediate pathway to the heart.  It brings people together.  This makes it eminently useful in presentations

...and Leadership. 

Robert Bostick


Effective teachers, leaders, and business presenters know the first order of business is always the same - get the people in the room

to smile and relax with you.

Robert Bostick

Use humor at the beginning of your speech to let the audience know that they are going to have a good time. It will also help you relax by giving you what Peggy Noonan describes as "the quick victory of laughter." 

Keith Davis

Once you hear that “laughter,” you know they’re with you.

John Hale

You only have to demonstrate intelligent wit one time 

for people to never forget that you possess it.

Robert Bostick

To understand charisma, imagine the opposite.

Roger Dawson

Humour enhances liking. In fact, the link between humor and liking is stronger than for any of the other factors.

Freedman, Sears, and Carl Smith

One positive quality in a person causes us to assume that the individual has many positive qualities.

Seiter and Gass

One thing is just the ROI on humor. Leaders with a sense of humor are 27 percent more motivating and inspiring, their employees are 15 percent more engaged, and their teams are twice as creative.

Jennifer Aaker

Author of Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life 

McKinsey & Company "Why We Need More Humor at Work."

Humor is a Trojan horse for our humanity.

Jennifer Aaker & Naomi Bagdonas

Author of Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life  


The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny ...'
Isaac Asimov​

A sense of humor is a socially valued trait that almost all of us would prefer to have more of. And a person with an undeveloped sense of humor lacks a social skill that puts them at a disadvantage.

Frank T. McAndrew Ph.D

 Well deployed humor does more for a presentation’s success

than all the thought-leading ideas in the world.

Robert Bostick

Humor is the only communication method that increases attention, retention, and reduces tension, all at once. 

Robert Bostick 

Great humor, like a great outfit,

lets you dress up your presentation to look sharp.

Robert Bostick

Humor in public speaking is like the salt, spices, and herbs in cooking. The proper seasoning can change a tasteless dish into a gourmet’s delight. Humor can turn a dull speech into a resounding success.

Winston K. Pendleton

I would say that probably the biggest thing that holds people back is, 'If I do this, I'm going to look like an idiot if it doesn't work out.'

Scott Adams-Dilbert Creator

That is the saving grace of humor,

if you fail no one is laughing at you.

A. Whitney Brown

Fear takes us out of our hearts. Laughter brings us back in.

Robert Bostick

Does a professional speaker have to include humor in his talk? No. Only if he wants to get paid.

Cavett Robert, Founder, National Speakers Association

Laughter helps you connect with other people.

The Mayo Clinic


Companies try to make their Super Bowl ads as funny as possible because the funnier they are the more people talk about them and share them online. I say, why not do what the big boys do?

Robert Bostick

The shortest distance between two people is laughter.

Victor Borge


At the end of laughter is the height of listening.

Jeffrey Gitomer


"Laughter" increases the endorphins that are released by your brain.

The Mayo Clinic



People buy on emotion and the most popular emotion is feeling good.

Robert Bostick

Any justification your mind conjures up for not using humor 

is laughable.

Robert Bostick

Start off with some fun, smart humor. People need to laugh within the first thirty seconds or else you're going back to your cubicle at the pencil factory and they will never remember you. Starting off with humor is what starts off the good feelings for the rest of your talk. 

James Altichur